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Search Optimization
The first in a series of articles,
showing you how to get your site noticed by the big search engines.
The title tag is critical for a top rated page
Your page title is one of the most important elements of your search optimization plan.
Here are some rules that will really help to get your site places well in the Search Engines.
- Make your title tag “human readable”. It’ll be the first thing seen by any searcher on the web, as it becomes the headline for the blurb about your site that comes up. Make it sound good so people will click it.
- You must use your best key words for a given page in the title of that page.
- Your title may be up to 63 characters, more will be ignored by Google. Yahoo will look at 112 characters, but keep your best keywords within the Google limit. Both search engines will index a lot more words in the title, but they won’t display and won’t affect your ranking.
- You may use connector words like: and, the, is, of, etc. they will be ignored by search engines.
- Words placed in close proximity score better that words that are widely spaced. For example, in a search for “Denver Colorado”, you’ll get a better ranking with a title that says: “Denver Colorado”, than one that says “Denver in the state of Colorado”.
- Don’t repeat words in close proximity. They will consider that spamming and penalize you for it. Instead of “Denver Denver Denver” use “Denver, the home of the Mile High Denver Broncos”. Most high ranking sites don’t repeat words in the title, so don’t go out of your way to do it.
- Don’t use the same title tag for each page. Instead tune your title to fit the content of that page. This allows you to focus on different words on each page and that gives you a much wider field of searches to score on.
To enter your page titles in Web-2-3, go to the page settings of any page and look for “Title, Description and Keywords”, then click the “Edit” button.
By: Sarah Williams
Just the Basics / Web-2-3
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